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spending on marketing

См. также в других словарях:

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… …   Wikipedia

  • Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing effectiveness — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing operations management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Return on marketing investment — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Marketing decision support system — A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. It consists of information technology, marketing data and modeling capabilities that enable the system to provide predicted… …   Wikipedia

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